The future of digital advertising
The annual Internet Trends Report by Mary Meeker , including reports that in the IT industry, there is a lot to consider. The contents presented this year also indicated that mobile growth, especially in social platforms is now much advertising costs and time spent by users at their disposal. In this paper, we consider the seven points of the most interesting statistics from more than 200 slides that Ms. Meeker programming at Re / code submitted, were selected.
1. Relatively stable desktop advertising revenue and revenue from mobile advertising is exploding
Marketing of hearing the phrase “year of mobile” is tired but content that is delivered mixers, shows that mobile advertising revenue is much higher than Desktop. Internet advertising revenue reached $ 60 billion in 2015 compared with 2014, an increase of 20 percent. Mobile adverts revenue has grown 66 percent in the Desktop This value is only five percent.
Figure 1: Internet advertising in America between 2009 and 2015
In the meantime, consumers spent 25 percent of its phones which occupies 12% of advertising budgets. According to estimates mixers, this means opportunity untapped $ 21 billion US brands that they keep pace with how people use media. In Mobile, consumers spend 22 percent of their time and advertisers desktop ads accounted for 23 percent of the budget.
2. Google and Facebook to win this game
Like it or not, Mark Zuckerberg, has created advertising destructive force. Between 2014 and 2015, Facebook’s advertising revenue grew 59 percent and much of the advertising is done on mobile devices. Meanwhile, Google’s advertising revenue in the same period was 18 percent. It seems that Google’s revenue is negligible compared to Facebook, but all other digital players, contributed to the total growth of 13 percent. Google and Facebook together held 76% of the growth of Internet advertising.
Figure 2: advertising revenue and growth rate (%) vs. Google, Facebook and others. America, 2014-2015,
3. Consumers are dissatisfied online advertising
Maker reports, including video company Unruly data that showed consumer boom in online advertising is not at all interesting and wonderful. 92% of Internet users have stated that they intend to 3200 advertising blockers (ad blocker) use and 62 percent of people said that preroll upset them. Studies also showed that 81% of video ads are Mute the sound to be played, consumers should click on them.
4. Mobile Rules for blocking ads
Mixers, as well as about blocking ads, new research from PageFair presented showing that 400 million users worldwide, mobile advertising is presented on the web, blocking the number of desktop users to 200 million.
Figure 3: World users that use ad blockers on the web (mobile + desktop)
Since PageFair technology to help publishers blockers on advertising and mobile adverts that its activities have begun only a year, these results should be viewed with skepticism.
5. The shorter the better
To show how short videos on mobile mixers, the two campaigns and Snapchat Spotify to campaign for Universal Pictures’Furious 7 – noted last year.
Universal Ultra Music Festival Miami in March 2015 sponsors who have more than 14 million visitors. In December, Spotify because of the way the campaign was announced Discover the most prominent artists of the year, subscriptions to almost 30 percent.
6. Millennials are also on Facebook
Despite repeated reports that Facebook is not suitable for teenagers and young adults, according to data from comScore that shared mixers, the social platform is also available to majority of millennials. This data monthly average minutes per visitor on social networks present, which is, measure, Facebook, Instagram and Snapchat, claiming more accessible.
Figure 4: Penetration of digital audience in the age group 18 to 34 years in front of America’s leading social media engagement
It is interesting that even though the value of a web site owned by Yahoo’s Tumblr, a little more than 20 percent in 18 to 34 years old is the average of 200 minutes per user in the social network. In addition, the amount of the millennial generation is on Twitter to more than 50 percent, while average Elapsed time on the social network is significantly less.
7. Chat future
Brand real reasons, chat-based marketing and robots accept with open arms. Charts at number five is the rapid growth WhatsApp, Facebook Messenger and WeChat in the last six years and compared them with Instagram, Twitter and LinkedIn shows.
Figure 5: Monthly active users on social networks and Messenger, 2011 to 2015